infoGROUP Joins Together Nonprofit Industry Leaders, Offering Unparalleled Products and Services

(OMAHA, NE) — infoGROUP (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced it is leveraging the Company’s knowledge and expertise in the nonprofit arena by combining May Development Services and Triplex to create infoGROUP Nonprofit.  

“infoGROUP Nonprofit delivers a full range of postal and digital direct marketing services to our nonprofit clients,” said Ed Mallin, President, infoGROUP Service Group. “Creative, print and digital campaigns, audience targeting, data processing, in-depth analytics; the infoGROUP Nonprofit team is the industry leader in each of these areas. This is exciting news for our client base.”

Larry May, who founded May Development Services in 1993 and now serves as President of Direct Media | Millard added, “The combined group creates a single strategic solution for clients and will service the complete nonprofit market including health, religious, environmental, political, animal welfare and social service fields.”

Gretchen Littlefield will serve as President of infoGROUP Nonprofit, reporting directly to May. Littlefield commented, “As direct marketers seek donors from a wider variety of sources, nonprofits are looking to do more than buy lists and delete duplicates. They are looking for strategic guidance in finding the right people to contact with the right message, in the right media. This new relationship will enable us to combine our strategic resources at every stage of the acquisition and renewal process for a better return on the client’s investment,” she added.

Both companies have embraced new technology such as utilizing social networks and online lead generation to bring their clients to marketing’s leading edge. Together, clients will benefit from a wealth of fundraising experience and innovative products and services addressing today’s toughest marketing challenges, including staying relevant to an increasingly diverse audience.